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At You Are Magic Media, we believe in the transformative power of community and strategic event planning. Our recent collaboration with Tone It Up and their non-profit, The Big Silence, at SXSW 2024 exemplifies how a well-orchestrated event can drive awareness, engagement, and donations for a worthy cause.
Here’s a behind-the-scenes look at how we achieved remarkable success and how you can leverage similar strategies for your brand.
Company Overview: Tone It Up
Founded by the renowned fitness influencer Karena Dawn, Tone It Up is more than just a fitness platform. It’s a vibrant community offering a comprehensive suite of workouts, nutrition plans, and health and wellness support. Central to its mission is The Big Silence, a non-profit initiative born from Karena’s personal journey and aimed at raising awareness about mental health.
The Challenges
While Tone It Up enjoys a vast social media following, translating online engagement into real-world action posed a challenge. They needed to:
Mobilize resources effectively for The Big Silence.
Overcome the logistical hurdles of planning a large-scale event.
Deepen their community engagement beyond the digital sphere.
Our Goals
Together with Tone It Up, we set out to:
Develop a clear community impact plan.
Integrate all brand efforts into a cohesive strategy.
Raise local awareness about mental health.
Create and distribute content to drive donations and participation.
Our Solution: A Wellness Event at SXSW
Leveraging the SXSW Theme: We created a unique experience that resonated with the SXSW audience, capturing their attention and fostering engagement.
Collaborating with Local Brands: Partnering with like-minded local brands amplified our reach and impact, making the event a true community effort.
Vendor Cohort Formation: By creating a cohesive group among vendors, we streamlined efforts and fostered a unified community presence.
Utilizing Eventbrite SEO: Optimizing Eventbrite’s SEO features significantly boosted our event’s visibility and traffic.
Engaging the heyATX Community: Through a dedicated Facebook group, we connected with the local heyATX community, building strong local ties.
Implementing Social Selling: Strategic social selling techniques helped drive awareness and participation, turning online followers into event attendees.
Targeted Outreach: Our targeted outreach efforts successfully engaged potential supporters and collaborators.
Curating a Joyful Event Theme: The event focused on holistic well-being and joy, offering a seamless experience reminiscent of SXSW’s dynamic atmosphere.
Achievements
Our efforts culminated in significant successes:
Ticket Sales: We sold over 120 tickets in just 4 days.
Donations: Raised over $2,000 in donations.
Cost Efficiency: Produced a self-sustaining event with zero costs to the brand.
Reach: Our event reached over 100,000 people within a week across social channels.
Event Promotion Channels
Instagram
Live video
Influencer marketing
Eventbrite
Let's Activate Your Magic
The collaboration with Tone It Up and The Big Silence at SXSW is a testament to the power of strategic event planning and community engagement. By leveraging local partnerships, SEO, and social selling, we created an impactful and memorable event that not only raised awareness and funds but also strengthened community bonds.
If you’re looking to create similar magic for your brand, let’s connect. We’re here to help you unlock the full potential of your community and achieve your goals.
Shannan Hale Community Builder
Micki Gram Creative Director
Jessica Campos Brand Strategist
Opmerkingen